Case Study 03
Case management for cardiology study sites
Always be on the lookout for ways to make improvements. Taking a trip up to the crow’s nest gives you a fresh vantage point, and an opportunity to view the bigger picture. The way we see it, it’s the best way to reach success.
Challenge
An estimated 5 million Americans have heart failure, and the number of deaths attributable to this disease has doubled since 1979. Our challenge was to increase awareness to the key demographic, men from 45-60, about an investigational device that might not only prevent further heart enlargement, but also reverse some of the most debilitating symptoms of the disease.
Strategy
Due in no small part to creative that resonated with patients that sparked a call to action, the recruitment phase was highly successful. Some sites were unprepared to keep patients engaged until they could be further screened, enrolled and retained. With our commitment to the care continuum, we piloted a case manager role to contact patients, determine their status and shepherd them through the process.
Result
ThreeWire’s solution started with identifying and re-engaging a number of previously referred, qualified patients. This provided an opportunity to contact those patients who were close to losing interest in the study because of the time lapse that occurred while gathering medical reports. Secondly, ThreeWire improved lines of communication between the site and the patient to help accelerate enrollment of potential study subjects. Most importantly, ThreeWire’s case management team systematically engaged each of the identified patients personally, streamlining the process and keeping their interest high during the challenging waiting period. By keeping these patients engaged, ThreeWire effectively turned the situation around and, in spite of a particularly rigorous protocol criteria, dramatically increased study enrollment by 400 percent in nine months.
