Clinical study patient recruitment: Thinking in terms of your ROI
As greater numbers of patients are required for clinical trial completion, the task of recruiting and enrolling patients is becoming increasingly more difficult. ThreeWire, Inc., specializes in clinical study patient recruitment and direct to patient marketing. Our systematic marketing approach has been developed to target even the most difficult-to-recruit patient populations, as well as healthy patient recruitment and patient recruiting for paid clinical trials, and keep them engaged throughout the healthcare continuum.
It has been reported that the number of clinical research studies in the U.S. grew from 40,000 in 2000 to 59000 in 2006.At the same time, the number of patients needed to be recruited for clinical studies jumped from 2.8 million in 1999 to 19.8 million in 2005. These numbers continue to climb. Also, it has been estimated that the cost of running a clinical study can consume up to 30 percent of a total development budget.
With those kinds of statistics in mind, foremost in any of ThreeWire’s clinical study patient recruitment programs is an eye towards return on investment. To ensure the greatest ROI for our customers, we employ a patient-focused initiative based on “best practices.” From conducting message testing and clinical trial research to refining marketing communications to employing a fully nurse-staffed call center to screen and engage patients, all efforts are put into bringing you the most qualified and committed patients – the patients who will help you complete your study on time and with success. We help you achieve maximum ROI with metrics, patient tracking and complete reporting and follow-up. Our full range of service offerings can be customized to meet your needs, and include:
- Patient recruitment and engagement materials
- Physician outreach programs
- A fully nurse-staffed call center, including bilingual capabilities
- Study site support, including clinical operations specialists and online portal tools
- Study-specific website development and optimization
- Print, broadcast and online advertising
- Media planning and buying
- Grassroots marketing
- Program management
Since 1999, ThreeWire has been delivering premier services and offering strategic and tactical solutions that result in measurable growth, global brand recognition and market leadership for pharmaceutical, medical device and biotech companies.
Find out more about ThreeWire’s clinical study patient recruitment system for medical device, biotech or pharmaceutical clinical trials. Contact us at sales@threewire.com
