Direct to patient marketing: How to turn relationship-building into a great ROI
ThreeWire, Inc., a Minnesota-based patient recruitment, clinical trial research and medical marketing firm, is a pioneer of direct to patient (DTP) marketing. While direct to consumer is about mass marketing, direct to patient initiatives are about building relationships that can, in turn, earn a significant return on investment.
We start all direct to patient programs by seeking a profound understanding of both the specific medical condition and the patient audience—who they are, what they think and what they feel—and particularly, what are their unmet or under-met needs? We then draw on what we’ve learned to create a targeted communications plan and media platform.
It is by determining who is your most qualified patient—the right patient—that we are able to create a positive ROI for your company; complete with metrics, detailed reports and follow-up. We employ our systematic approach to all marketing efforts, including accelerated patient recruitment for medical device or pharmaceutical clinical trials.
Since 1999, ThreeWire has been delivering premier services and offering strategic and tactical solutions that result in measurable growth, global brand recognition and market leadership for pharmaceutical, medical device and biotech companies. Our full range of medical marketing services includes:
- Patient recruitment and engagement materials
- Physician outreach programs
- A fully nurse-staffed call center, including bilingual capabilities
- Study site support, including clinical operations specialists and online portal tools
- Study-specific website development and optimization
- Print, broadcast and online advertising
- Media planning and buying
- Grassroots marketing
- Program management
For more information on how ThreeWire can help you with your direct to patient marketing or patient recruitment needs, contact sales@threewire.com
